Newly launched this month is Zhoodz® – a first of its kind high visibility, functional fashion brand, designed to keep people safe whilst spending their evenings outdoors.

Zhoodz® introduces to the UK market, a fashion element to road safety, with full colour reflective designs printed on the front and back of hoodies and t-shirts – so people will be seen in car headlights.

The night-safety brand with its strapline ‘now you see me, now you really see me’ caters for both adults and children as well as special interest enthusiasts such as dog walkers, cyclists, horse riders, skateboarders, bikers and so on.

The brand was conceived following research findings showing that both children and adults are often unwilling to wear a high-vis vest as they look ‘uncool’ and flap around in the wind.

Available in a vast choice of designs, a strong range of colourways including four very bright fluorescent colours, the core range features t-shirts, hoodies, shorts, hats and bags. The hoodies are priced from £32.95 and t-shirts from £17.99. Zhoodz offers free delivery.